Why 2024 Almost Broke Me—and How the 10 Disciplines Helped Me Rebuild
December 31, 2024
Are you stepping into 2025 with the clarity, energy, and peace you hoped for at this time last year? Or does it feel like you’ve been sprinting on a treadmill—moving fast, but never really getting anywhere?
New Year’s Eve always feels like a moment to pause, doesn’t it? A moment to look back at the last 12 months, to celebrate the wins, mourn the losses, and ask ourselves if we’re on the right path.
New Year’s Eve always feels like a moment to pause, doesn’t it? A moment to look back at the last 12 months, to celebrate the wins, mourn the losses, and ask ourselves if we’re on the right path.
The High: A Dream Come True on Stage
Back in the spring, I had one of the proudest moments of my career—
I was the opening keynote speaker at the EOS Conference
. Standing on that stage, speaking to thousands of visionary entrepreneurs, felt like the culmination of years of hard work, sacrifice, and a relentless drive to build something meaningful.
Shortly after, I found myself sharing a meal with Gary Vaynerchuk at his New York City restaurant, doing what Gary calls "caviar bumps," laughing, celebrating, and soaking in the energy of a life that felt like it was firing on all cylinders.
If you had asked me then, I would have told you I was living the dream. But life has a way of humbling us when we least expect it.
Shortly after, I found myself sharing a meal with Gary Vaynerchuk at his New York City restaurant, doing what Gary calls "caviar bumps," laughing, celebrating, and soaking in the energy of a life that felt like it was firing on all cylinders.
If you had asked me then, I would have told you I was living the dream. But life has a way of humbling us when we least expect it.
The Low: The Storm in Late August
Fast forward to
late August
, and it felt like everything came crashing down. Drama erupted in my industry. People I considered friends turned their backs on me. Some actively tried to cancel me.
I felt betrayed, hurt, and isolated. It wasn’t just my reputation on the line—it was my identity, my purpose, and my place in a community I had poured so much of my life into.
I’d love to tell you I handled it gracefully from day one. But the truth is, I was shaken to my core. This was one of those moments where everything you believe about yourself and your path gets tested. And yet, through the chaos, something incredible happened.
I felt betrayed, hurt, and isolated. It wasn’t just my reputation on the line—it was my identity, my purpose, and my place in a community I had poured so much of my life into.
I’d love to tell you I handled it gracefully from day one. But the truth is, I was shaken to my core. This was one of those moments where everything you believe about yourself and your path gets tested. And yet, through the chaos, something incredible happened.
The Tools That Got Me Through:
The 10 Disciplines and the 3 Discoveries
If you’ve been following my journey, you know I’ve been a student of
Gino Wickman’s work
for years—
Rocket Fuel
,
The EOS Life
, and most recently,
Shine
, which he co-authored with
Rob Dube
.
When Shine came out this year, it felt like everything clicked. The 10 Disciplines —which had been tucked away at the end of The EOS Life —were suddenly brought to life with vibrant clarity and depth.
And then there were the 3 Discoveries: 1. I am Driven. 2. All Decisions are Made from Fear or Love. 3. You Can Be Driven and Have Peace.
These weren’t just nice-sounding principles—they were lifelines. In the middle of my storm, I leaned into this book. I leaned into the group coaching I had started over the summer with the 10 Disciplines program . I leaned into the conversations I was having with other visionaries who understood the struggle.
And somehow, through the noise, I started to hear the stillness again.
The 10 Disciplines That Changed Everything
Here are the
10 Disciplines for Managing and Maximizing Your Energy:
1. 10-Year Thinking – Make decisions with a long-term mindset. 2. Take Time Off – Regularly pause to gain clarity and focus. 3. Know Thyself – Understand your true self and your unique abilities. 4. Be Still – Find stillness daily to listen to your inner voice. 5. Know Your 100% – Understand your energy capacity and honor it. 6. Say No… Often – Protect your time and energy by setting boundaries. 7. Don’t Do $25-an-Hour Work – Focus on the work only you can do. 8. Prepare Every Night – Set intentions and prepare for the next day. 9. Put Everything in One Place – Organize your tasks and systems. 10. Be Humble – Stay grounded, grateful, and open to growth.
These disciplines became the guideposts I clung to during the hardest season of my life.
When Shine came out this year, it felt like everything clicked. The 10 Disciplines —which had been tucked away at the end of The EOS Life —were suddenly brought to life with vibrant clarity and depth.
And then there were the 3 Discoveries: 1. I am Driven. 2. All Decisions are Made from Fear or Love. 3. You Can Be Driven and Have Peace.
These weren’t just nice-sounding principles—they were lifelines. In the middle of my storm, I leaned into this book. I leaned into the group coaching I had started over the summer with the 10 Disciplines program . I leaned into the conversations I was having with other visionaries who understood the struggle.
And somehow, through the noise, I started to hear the stillness again.
The 10 Disciplines That Changed Everything
Here are the
10 Disciplines for Managing and Maximizing Your Energy:
1. 10-Year Thinking – Make decisions with a long-term mindset. 2. Take Time Off – Regularly pause to gain clarity and focus. 3. Know Thyself – Understand your true self and your unique abilities. 4. Be Still – Find stillness daily to listen to your inner voice. 5. Know Your 100% – Understand your energy capacity and honor it. 6. Say No… Often – Protect your time and energy by setting boundaries. 7. Don’t Do $25-an-Hour Work – Focus on the work only you can do. 8. Prepare Every Night – Set intentions and prepare for the next day. 9. Put Everything in One Place – Organize your tasks and systems. 10. Be Humble – Stay grounded, grateful, and open to growth.
These disciplines became the guideposts I clung to during the hardest season of my life.
A Coffee with Gino—and a Renewed Purpose
It’s Not About Hustle—It’s About Amplification
For most of my life, I thought success meant grinding harder, scaling faster, and hitting bigger goals….climbing the mountain
(Hint: there is no mountain it is all just a journey)
10X. 100X.
But what I’ve learned this year is that hustle without alignment leads to burnout.
And here’s the thing: Gino and I aren’t saying you shouldn’t aim for big things.
In fact, we believe something even bigger—we believe that if you have peace and you have drive (because drive isn’t something you can acquire—it’s something you’re born with), you can achieve 1,000X.
When you have clarity, energy, and peace, everything else gets better:
● Your business grows. ● Your relationships deepen. ● Your health improves.
You become a better leader, a better spouse, a better parent, and—most importantly—a better version of yourself.
10X. 100X.
But what I’ve learned this year is that hustle without alignment leads to burnout.
And here’s the thing: Gino and I aren’t saying you shouldn’t aim for big things.
In fact, we believe something even bigger—we believe that if you have peace and you have drive (because drive isn’t something you can acquire—it’s something you’re born with), you can achieve 1,000X.
When you have clarity, energy, and peace, everything else gets better:
● Your business grows. ● Your relationships deepen. ● Your health improves.
You become a better leader, a better spouse, a better parent, and—most importantly—a better version of yourself.
Take the True Self Assessment
As we step into 2025, I want to offer you something simple but powerful: a chance to pause, reflect, and take a step toward clarity.
The True Self Assessment is a free tool that helps you understand where you are today—where you’re aligned, where you’re off track, and where you have an opportunity to grow.
�55357;�56522; Take the True Self Assessment Here
When you’re done, let’s talk. I want you to email me and let me know which area in your life you will be working on in 2025. For me it is #4 Be Still
The True Self Assessment is a free tool that helps you understand where you are today—where you’re aligned, where you’re off track, and where you have an opportunity to grow.
�55357;�56522; Take the True Self Assessment Here
When you’re done, let’s talk. I want you to email me and let me know which area in your life you will be working on in 2025. For me it is #4 Be Still
Free Shine Book Giveaway
I’d also love to send you a copy of Shine to kickstart your journey into the 10 Disciplines.
�55357;�56538; Fill Out This Form to Get Your Free Copy of Shine
�55357;�56538; Fill Out This Form to Get Your Free Copy of Shine
Listen to Podcast with Gino Wickman
Listen to the episode where me and Gino talk about the 3 discoveries.
Here’s to a year of clarity, growth, and freedom. Happy New Year.
– Benny
Here’s to a year of clarity, growth, and freedom. Happy New Year.
– Benny
Whether you're driving, building, or reflecting — catch every episode of The Big Fish Cares Podcast on your favorite platform.
Where Real Conversations Live
Looking for more? Start here.
By Benny Fisher
•
August 20, 2026
I walked into a leadership meeting with a client's team about a year into working with them. Twelve people around the table. Everyone had a status update. Everyone gave their status update. An hour later, we had a shared understanding of what had already happened and nothing had been decided. That is not a meeting. That is a group status email that required everyone to show up in person. WHAT A REAL LEADERSHIP MEETING DOES There is a version of the weekly leadership meeting that most teams never experience. One where the issues that have been bouncing around in people's heads all week get named out loud, get owned by the right person, and get resolved before they become next week's bigger problem. That version requires three things that most teams skip. First , the issues have to be named honestly, not diplomatically. Diplomatic issue identification produces incomplete lists. What you are actually worried about has to be said in the room, not saved for the parking lot conversation after. Second , they have to be solved at the right level. Most of the time the founder is not the right person. A mature team asks who is actually closest to this problem, and puts the solve there. Third , the priorities have to stay honest. Most leadership teams do not need more ambition. They need fewer things on the list, held with more discipline. When every item is labeled important, people quietly stop believing anything actually is. WHAT CHANGED WHEN THEY CHANGED THE MEETING We rebuilt the format with that client. Same people, same time slot, different structure. A short pulse on the numbers, a review of what moved and what stalled on the real priorities, then time to identify and solve the actual issues, not report on them. Three things happened in the first month. The founder stopped carrying half the company's unresolved issues home over the weekend. The team started solving things without waiting to be told. And the leadership conversations shifted from status reporting to real decision-making. The meeting did not fix the business. It created the conditions for the team to fix the business themselves. THE QUESTION TO BRING TO YOUR NEXT MEETING Before your next leadership meeting, write down the three things you are most worried about in the business right now. Not the agenda items. The real things. Then ask: do these get named and solved in our weekly meeting, or do they stay in my head until they become a crisis? If the answer is your head, the meeting needs to change. A business that still depends on the founder's nervous system to hold its unresolved issues has not yet built a real leadership team. It has built a group that reports to a person. What is sitting in your head right now that belongs in a room with your team? Prepared by Benny Fisher | Visionary Navigator | bennyfisher.com

By Benny Fisher
•
August 3, 2026
Three rooms that taught me how to do this, two men who are gone, and a backyard that fills up on Thursday. There's a gift sitting in my house right now that I can't tell you about yet. It's for Thursday. Every Pond member who walks into that backyard is getting one. There will be plenty of other people there too, friends, families, folks who are just curious about what we're building, and I'm glad about every one of them. But this piece is for the members. I've been working on it quietly for a while and I keep walking past it and stopping. I'll tell all of you what it is next week, after everybody has gone home. Right now I just want to sit with how this feels for a minute. I didn't make it myself. I commissioned my friend Brad Dalton. Brad makes gifts out of clay, under the name Clay and Spirit. Gift-maker is a real job and one of the better ones I know of. Watching him build this thing was its own gift. He made it with joy. I mean actual joy, the kind you can see in a man's hands while he works. There's video. You'll get the video. The barbecue is sold out. We never sold a ticket. We just ran out of room. Members are coming. Friends are coming. People who are still deciding what they think about what we're building are coming. Spouses, kids, the whole thing. Somebody is going to be in the pool by noon and somebody else is going to be at the fire pit at eleven at night, and I already know exactly who both of those people are. I'm sitting here on a Saturday going over the list and I don't have great words for what I feel. So let me back into it. HOW I LEARNED TO DO THIS I believe we were built for each other. Not in a greeting card way. I believe God made every one of us a masterpiece and then made us so that we can't quite see our own work without somebody else standing in the room. I think that's on purpose. I've felt called to be the guy who gets people in the same room since long before I had a company to hang it on. It might be the only real purpose I've ever had. But the way I do it, I did not come up with any of that. I got taught. By three rooms and by a couple of men who are not here anymore. The first was VeeFriends. I had a Hangout Hawk, so a group of us would get on Zoom together, and then we'd end up in the same room in person now and then. I also had a Gift Goat, which meant Gary would randomly surprise you and drop something at your door. No occasion. No reason. Just a box on the porch. I remember thinking, man, this is really cool. This is the way it's done. Then I joined Steve Sims and the Distillery. Day one, before I had done a single thing to earn it, a thoughtful gift showed up with a handwritten letter. Day one. I knew right then that Steve was different. Then I went to a Speakeasy, and it was not a hotel conference room with a projector and bad coffee. It was just cool. Cool in a way I had never seen anybody pull off. Then I met John Ruhlin. This guy gave gifts for a living. Wrote the book on it, Giftology. John made you feel like you were his best friend inside of five minutes, and the wild part is that he made a few hundred people feel exactly that way and every one of them was telling the truth. John died in August of 2024. It's two years this week. Steve died last July. Neither one of them will be in my backyard on Thursday. Both of them will be. THE PART I HAD TO BE TAUGHT TWICE The other room that got me here is the 10 Disciplines with Gino Wickman and Rob Dubé. Couple years in now. That's where I stopped treating peace like a reward you collect after the business finally behaves, and started treating it like something you build on purpose, at the same time as everything else. Here is what I came out of all of it believing. Every driven entrepreneur is called to relationship. Called to connection. Called to generosity. Called to impact. Called to peace. Not one of those instead of the others. All of it, at once, on purpose. That's what The Pond came out of. Not a business plan. A pile of rooms that other people built for me, and the feeling that I owed somebody the same thing. WHAT I HAVE TO WATCH ON THURSDAY Old Benny runs this barbecue from the kitchen. Old Benny is checking the ice, counting chairs, watching the driveway, making sure the food trucks are on time, and he gets to the end of the night having hosted a great party he was never actually at. I know that guy. I still am that guy some days. So the thing I'm telling myself all week is simple. Be still. Stay in the moment. Let it be what it is. The gift is done. The people are coming. There is nothing left to manage. Whether I actually pull that off is a different post. ONE MORE THING We hit capacity this year, which still does not feel real to me. If you wanted to be there and could not get in, tell me. I'll put you on the list for next year, and next year we'll figure out how to make more room. Here is what I keep landing on. Experiences rock. Not a feed, not a nice email, not a well-designed announcement. A thing that actually happens to people, in a place, with other people in it. That is what Gary and Steve and John gave me, and it is the only thing I know how to hand back. But the thing I actually want to leave you with is this, and I want you to sit with it a second longer than is comfortable. Somebody built a room for you. Gary built one. Steve built one. John built one. Gino and Rob built one. Somebody, somewhere, made space for you before you had done anything to deserve it, and it changed the direction you were pointed. Have you built one for anybody yet? Not a group chat. Not a follower count. A room. With a door you hold open and a table you set on purpose. Who is sitting outside of yours right now, waiting on you to notice?

By Benny Fisher
•
August 1, 2026
Somebody has to say it before the first of the month talks you out of what you built. July 31st my phone would not stop going off. One number came in. Then another. Then another. Four of the five roofing contractors I help navigate texted me what they closed for the month, and every one of them was just over a million dollars in a single month. I sat there at my kitchen table grinning like an idiot, texting back one hand at a time, proud of them in a way that is hard to explain to people who have never watched a founder claw his way to that line. The next morning I opened Facebook and the first post I read said every month starts at zero. I don't believe that. I don't believe it even a little. I used to. I lived it. Back in my selling days the first of the month was a hollow feeling in my stomach. Doesn't matter what you did in May. Board's blank. Go get it. And when I owned a roofing company selling something transactional instead of recurring, the feeling followed me right up the ladder into the owner's seat. The number resets, so the man resets with it. Here's what I've come to. Starting at zero is not humility. It's amnesia. Because the scoreboard is not the business. Your brand did not reset on August 1st. Your systems did not reset. Your skills did not reset. Your people did not walk in this morning dumber than they walked out last night. Every customer you touched last month still knows your name and still has a neighbor. Even the football thing gets used backwards. Guys love that line, last Friday's win doesn't give you a touchdown this Friday. Sure. The game resets. The season does not. The record does not. The seeding does not. The belief in that locker room that they know how to win, that absolutely does not. Nobody hands you seven points. Everybody hands you a program. The zero mindset feels hungry. That's why it sells. It sounds like the guy saying it is more disciplined than everybody else. What it actually does is erase the only thing that separates owning a business from working a commission job, which is compounding. If your January truly has no advantage over your December after ten years, you don't own a company. You own a job with your name on the truck. And I think there's something underneath it that nobody says out loud. Zero is a hole. When you start the month in a hole, you spend thirty days climbing out of it. That's fear driving. That's money trauma with a motivational filter on it. I know it because I ran on it for years and I was good at it, and being good at something that's eating you is the most dangerous place a founder can live. What I'm working on, and I mean currently working on, not conquered, is running toward something instead of filling a hole. Love instead of fear. It's slower to build and it doesn't spike the same way. Fear gets you a great Tuesday. Love gets you a great decade. The first of the month, before I look at a single number, I try to be still long enough to be grateful for what carried over. Not as a soft opening. As accurate accounting. God already knew what last month was going to hold, and He knows what this one holds, and I don't have to strain against the calendar to prove I deserve to be here. Old Benny would have opened the dashboard at 6:45am on August 1st with his jaw tight. Present Benny still catches himself reaching for the phone before he's even out of bed. Both of those are true today. I'm more there than I've ever been and I'm still catching it. So before you post about the blank scoreboard, ask yourself the honest version. Are you starting at zero, or did you just never build anything that compounds? What did last month leave behind that you haven't bothered to count? And what exactly are you running toward, or are you just running from the hole? Every month is a fresh chance. It's just not a blank one. Not even close. See you in The Pond .



