We're All Swimming in a Pond

Benny Fisher • November 12, 2026

Every founder already has a pond. The only question is whether yours is making you better.


I've been in groups since 2019. There has always been some room I could walk into and learn from.


And here's what I figured out pretty early. I learn way more off the mistakes and the failures than I ever do off the successes.


The successes are nice. Somebody hit a record month, somebody bought a building, everybody claps. Then you hang up and feel a little more behind than you did an hour ago.


The failures are where the gold is. The guy who tells you about a web attack hitting his business in the same stretch people were quitting on him. When one man's failure makes another man a little more proactive, that's the whole point of being in the room.


Where the name came from


I sold my company in the spring of 2025. March or April, somewhere in there. And one of the first things I felt was, all right, finally. I finally have time to build my community. Our community.


I'd had the idea in my head for years. What I would do if I ever had the time. How it would look. Who would be in it.


Then I had to name it. And I kept coming back to the same picture. We're all swimming in a pond. We're all fishies in a pond, right? And we all know other people's ponds. Every one of us has our own.


That's still the truest thing I can tell you about it. You already have a pond. You might not call it that. It might not be structured. It might not be all high quality people. But there's a network around you right now, and it's shaping how you think, what you believe is possible and what you think is normal.


Your pond is either making you better or it's just water you've gotten used to.


Quality over quantity


I'm protective of the room. I don't apologize for that.


It's much better to have quality than quantity. Every person in the room should be adding to the conversations we're having. That's the most important part to me, more than the size of the group, more than the calendar of events.


Because the minute a room fills up with people performing for each other, nobody tells the truth anymore. And a room where nobody tells the truth is just a more expensive way to be alone.


I opened a call this summer by telling the guys, hey, we're all authentic in here. This is a real authentic place. We all know we have to eat. Nobody's makeup is always done. I meant it as a joke about cameras. It's also the entire rule.


The book I hand people about the mask


If you want to understand why rooms like this work, read Jamie Winship's Living Fearless. Most "be yourself" books are written by somebody who's never been punched. Winship was a cop, then spent about 25 years in some of the world's worst conflict zones. He's earned the right to tell you to take the mask off.


As an Amazon Associate I earn from qualifying purchases. I only link books I've actually handed to someone.


Then read Kate Murphy's You're Not Listening. I hand it to salespeople who've been pitching while pretending to listen. It works just as well on founders who sit in a mastermind waiting for their turn to talk.


We all have those stories


Art is just storytelling. A painting, a movie, a documentary, a roof on a family's house. It's the story that makes it powerful. And every founder in my life is carrying stories he's never told out loud because nobody ever made it safe enough.


Matthew Dicks wrote a book called Storyworthy, and there's a practice in there called Homework for Life. Every day you write down the one moment that mattered. Do it for a month and you'll stop thinking your life is boring. Do it in a room of founders and you'll stop thinking you're the only one.


I believe God puts people in our path on purpose. A pond is just what happens when you stop treating those people like a coincidence.


What I didn't see coming


I never dreamed in a million years when I started The Pond that it would actually do some of the things it's done. A member deciding to go out on his own and building the whole thing with me at my house. Members partnering with each other on real business.


So look at your own pond today. Not the one you'd like to have. The one you actually swim in.


Who in it has seen your failures, and who has only ever seen your highlight reel?


Questions Founders Ask Me About Peer Groups


What is a peer group for business owners?


A peer group is a room of founders who meet regularly to share what's working and what isn't. The good ones run on honesty, so members learn from each other's failures, not just their wins.


Why do founders learn more from failures than successes?


A success shows you the result. A failure shows you the mechanism, the decision that went sideways and why. When one founder tells the truth about a mistake, everyone else in the room gets a little more proactive.


What makes an entrepreneur community worth joining?


Quality over quantity. Every person should add to the conversation, and the room has to be safe enough that nobody performs. A room where nobody tells the truth is just a more expensive way to be alone.


What is The Pond?


The Pond is Benny Fisher's community for founders and business owners. Members meet on regular calls, gather at pop ups and events, and help each other build businesses that create impact while leading from peace. Learn more at thepondcommunity.com.


If you're a founder looking for a room like this, I'd love to talk to you about The Pond. And if you already know you need someone walking with you one on one, book a 15-minute clarity call with me here.


See every book I hand founders on the full reading list.


Benny Fisher
Visionary Navigator
See you in The Pond.

Whether you're driving, building, or reflecting — catch every episode of The Big Fish Cares Podcast on your favorite platform.

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