God, pick the adventure

Benny Fisher • August 27, 2026

I wake up every morning and ask God to choose my adventure for me. Thursday morning in Toronto I had a full day of Strategic Coach ahead of me and zero dinner plans. By seven o'clock that night a man named Isaak was ordering Turkish food for me in a language I didn't speak, and I was telling the waiter, just keep it coming, I'm here for the experience.


Six months ago I picked Toronto for my first Strategic Coach sessions. Chicago would have been the easy call. Chicago was probably going to feel like rooms I already know. I picked Toronto because I figured the people would be different than the ones I'm used to, and I wanted to see who He would sit me next to if I went somewhere I didn't already belong. He did not disappoint.


THE TABLE


Four guys. Isaak was born in Uzbekistan, spent 20 years trading on Wall Street, then bought his first apartment building in Canton, Ohio in 2010. The same year I left Canton. He's got 1,200 units now and does business from Youngstown through Pittsburgh, which is my backyard. He's also the reason I now know I look nothing like Gru, and he looks exactly like him.


Andy has a pest control company, which is probably why I had the most in common with his story. He grew up in a small farming town with five siblings and a jar in the fridge for milk money. Wanted to be a dentist. Bought the pest business from his wife's uncle instead, 19 years ago. Eight kids.


Adam is a wealth manager. He sold yellow pages ads out of college, built a career in insurance and planning, and went out on his own in his mid-40s. He told us he'd wanted to do it since 42. He'd been a solo guy and a grinder his whole career, and he finally cut the cord during Covid and lived in the red that first year to do it.


And me. I grew up in Canton, a small town without much diversity. Nobody ever told me not to mix with people from other cultures. I just never had the chance, and it was sort of implied that it would be weird if I did. Thursday night, Isaak and Adam are Jewish, Andy is Mormon, I'm a born-again Christian, and my best friend in the world is Muslim. God keeps seating me at tables that would have seemed strange to the kid I was, and they're the best tables I've ever sat at. Faith came up more than once that night. I don't think any of it is an accident.


EVERYBODY TELLS THEIR STORY


About an hour in, Isaak said, only one of you knows my story, so let me tell it, and then we go around. It felt like an AA meeting. Everybody has to share.


So we did. Isaak told us his wife said retiring at 44 was not an option, so he went and found something harder. Andy admitted it took him 15 years to get out of the truck. Fifteen years as the best technician at his own company, stressed the whole time. Adam told us about the Friday meeting at the bank where everyone knew they were getting let go, and what it took to finally bet on himself.


Then it was my turn. Canton. Selling cars at 18. The drugs. Getting pistol-whipped and left for dead. The two felonies. My uncle firing me in 2015 and calling me a disgrace to the roofing industry. Drawing a yellow cartoon fish and telling everyone who laughed, just wait. $1.3 million the first year, $10,000 at a time. The overdose in August of 2017. My brother murdered in 2021. Rocket Fuel on a Saturday on Audible. Selling 80 percent of the company last year.

I told the whole thing. Nobody touched a phone.


I used to be ashamed of that story. Gary Vee told me in 2021 to tell it anyway, that it would help people. I believe sharing your story is one of the most important things a founder can do, and not because of what it does for the room. Because of what it does for you. Once you've said it out loud, nobody can hold it over you again. It's released.


And here's what I keep learning. When you go first, everybody else goes deeper. That's the whole secret of The Pond, and it happened in a Turkish restaurant in Toronto with three guys I'd known for eight hours.


NOBODY STARTED IN THEIR LANE


Earlier that day in the workshop we covered unique ability, the Impact Filter, who not how, the gap and the gain. I first learned those ideas years ago from books and mentors, long before I ever sat in a Coach room, and I was grateful, because those concepts are how I pieced my life back together. I had to get to know myself before I could operate in my unique ability. I believe that order matters. Self-knowledge first. Then the lane.


Sitting at dinner, it hit me. Not one of the four of us started in our unique ability.


Isaak didn't grow up dreaming about Ohio apartments. Andy wanted to be a dentist. A recruiter told Adam he had no computer skills but seemed outgoing, so try sales. I saw an ad in the newspaper that said you could make $100K a year selling cars.

Nobody gets into roofing on purpose. Life circumstances drop you into your first job. Most people then spend 20 years calling that accident a calling.


Your first business is not your calling. It's your classroom.


THE TRUCK


I know Andy's 15 years because I lived them. I was the number one salesperson at my own roofing company. My cartoon face was on billboards all over Pittsburgh. I had to take myself off every one of them, put my hands in handcuffs, and watch guys close at 20 and 25 percent when I'd been closing at 50. I had to train them instead of grabbing the ball like Michael Jordan.


Old Benny would have run every lead himself until the day he died. I still catch myself wanting to.


Isaak, who told us straight up that he's a control freak, hired a former Navy SEAL in his fifties to run his day to day by asking one question: what are you getting paid now? I'll double it. Then he asked the man to tell him his story before he asked him anything about the job. Tell me your story. That's the whole hiring process right there.


YOU NEVER KNOW WHAT THAT TABLE BECOMES


Here's the part that has me fired up. That dinner wasn't on a calendar. It didn't exist Thursday morning. And now Isaak and I are planning 30 days in India with $2,000 each, no hotels, no Uber, just getting off the plane and asking somebody for help. Andy already has our first stop lined up through a cab driver he met in Toronto. Adam's in once his son goes to college.


You never know what's going to happen at the intersection of one point in time and a few people willing to tell the truth. Strategic Coach put the four of us in a room. God put us at a table. The food was great, the conversation was better, and the love was in the air.


The whole way through dinner, I couldn't stop thinking, man, I'd love to help these guys. Isaak needs an operating system. He built 1,200 units on his own, and an operating system is the thing that takes it to the next level. Adam needs a great business admin to take all the computer work off his plate so he can spend his time with clients, doing what he loves best. Andy needs a more aggressive sales engine, because I think he's got a bigger company in him than he's letting himself build, and I think he knows God has more in store for him than the truck.


I was working out Andy's sales plan in my head while he was still talking. I don't say that to sound like a hero. It's just what I do now, and I had to remind myself to be there first and help second. Still catching myself.


Because this is what I get to do right now. I get to hang out with my friends and help them with their businesses. I get to build a community of people who tell each other the truth. I get to invest in companies. I get to be a dad and a husband. I'm so lucky.


So here's what I want you to do this week. Book a dinner with no agenda. Invite somebody who isn't in your industry. Go first. Tell the part you're ashamed of.


And then ask yourself the question I woke up with on Thursday. Who's in your pond?



Prepared by Benny Fisher | Visionary Navigator | bennyfisher.com


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