Ten disciplines on a back porch

Benny Fisher • September 3, 2026

The bug spray came down the line and everybody sprayed their arms and nobody got up, because it was July and there was nowhere any of us had to be. One of my guys said it was wild how time was just flying by so fast. I told him he had a lot of shaking up in his head.


That was the whole setup. He did not ask me for a framework. He said time was moving, and I started handing him disciplines one at a time, the way you hand somebody tools out of the back of a truck when you can already see what they are about to try to fix.


About five in, I told him, all right, I am going to give you six disciplines. I had just given him five. That is the quality of the operation we were running out there.


The ten are not mine. Gino Wickman and Rob Dube built the ten disciplines. I have run them through my own life for years now, argued with the order, and made them mine the way you make a recipe yours somewhere around the twentieth time you cook it. Credit goes where it belongs.


Here is what came out of my mouth, in the order it came out. Long term thinking, ten year and twenty five year, and know it every morning, why you are doing what you are doing. Take time off and do not think about work, and the second half of that sentence is the entire discipline. Know yourself. Be still. Know your one hundred percent work container. Say no often, because we are driven, and we are relational, and there are a lot of people with their hooks in us. Do not do twenty five dollar an hour work, or said better, do not do work that gives you low energy, and hand it to the person it energizes instead. Put everything in one place. Prepare every night. Be humble.


Ten. On a porch. Between mosquitoes. A few of those I said and moved on. A few I could not get past.


Be still is thirty minutes of silence a day, and I know how that sounds to a founder. Thirty minutes is an eternity to us. But your brain is grandma's little snow globe sitting out with the Christmas decorations. Shake it and you cannot see one thing inside it. That is your mind trying to run the business and the family and the money while feeling like you are not enough and not there yet, while quietly pricing yourself against friends who are worth more than you.


And here is the part nobody wants. Nobody else is shaking it. You are. You have to sit still long enough for the snow to fall and for God to say something into the quiet, and then you make better decisions, because for the first time all week you can actually see the ones in front of you.


Then there is the container, which is the one almost nobody has ever done and the one that changes a life fastest. How many weeks a year do you want to work, and when I say work I mean deliver your impact to the world, anything you do to make money or provide a service to somebody else. Then how many hours a week. Find the number where two more hours burns you out and two fewer hours bores you. That is your container. Hold it like it is sacred.


You will cheat it. You will dress the cheating up as ambition and call it a season. Humans fill the time they have with the time they have. We lie and cheat and steal from ourselves because we are greedy, and most of us got that programmed in as kids, because nobody was going to hand us anything. I said all of that out loud that night like I was only talking about him. I cheat mine. I'm not writing this from the other side of it.


I also told him to put everything in one place, and I'm not good at that one either. Everything I scribble goes on my Remarkable and I don't use paper anymore, because paper scatters. That's the best I've got. I am striving to be way more organized than I am.


I do argue with Gino about the order. He calls long term thinking number one. I keep asking how a man gets to ten year thinking without knowing who he is first. How do you build a twenty five year vision for somebody who has never once said out loud what lights him up. So I take my men there first. What are your dreams. What are your passions. What would you do if nobody was around. What would you actually do if I handed you a hundred million dollars and money was not a question.


Every strategic plan I have watched fail was built on a man's assumptions about himself that he had never tested in front of another human being.


Then I got to number ten, be humble, and I looked at him and said, you, my friend, you've got that one pretty good.

I meant it. He does.


Old Benny would have loved that moment. Old Benny loves a scoreboard he is already winning on. Hand him nine to work on and one already handled and he will think about the one the whole drive home. But earlier that same night, on that same porch, I had told him something else. I said I know a couple of guys like him. Good, solid, humble men. Really humble men. And I said it gets to be a little bit too passenger.


So I named the problem at the top of the night and handed him the trophy for it at the bottom. Same porch. Same man. I didn't catch it until later. Here is what I believe about that one. Most men who tell me they're humble are scared, and humble is the one word for it that nobody at the table is allowed to argue with. It's the only thing wrong with a man that everyone around him thanks him for. His wife thanks him. His team thanks him. His pastor holds him up as an example. And he sits in the passenger seat of his own company for thirty years while everybody claps.


Humility that costs you something is a discipline. Humility that costs you nothing is just a personality.


Nine of these ten will make you more dangerous. One of them can be used to disappear. That is not Gino's fault or Rob's fault, and it is not a flaw in the list. It is what a man does with a good thing when he is afraid of himself. Nobody runs ten out of ten. I don't. I'm not perfect at a single one of these and I'm striving at all of them, and I sat on that porch telling a man to hold his container like it is sacred while I was the one cheating mine.


We all get the same amount of time. That is the one human equalizer. What we are not equal at is admitting which discipline we are using as a place to stand and which one we are using as a place to hide.


So pick one. Not five. One.


And then answer the harder question:


Which discipline do you already have handled, and are you sure it is a discipline, and not the place you go so nobody asks you for anything?



Prepared by Benny Fisher | Visionary Navigator | bennyfisher.com


Whether you're driving, building, or reflecting — catch every episode of The Big Fish Cares Podcast on your favorite platform.

Where Real Conversations Live

A button that says listen on apple podcasts on a white background.
A youtube logo that says watch and listen on youtube
A button that says listen on spotify on it

Looking for more? Start here.

By Benny Fisher • October 13, 2026
The snow is not the problem. The shaking is. Why thirty minutes of silence a day is how founders find the vision that was already sitting there.
Why a weekly cash review gives home service founders fewer surprises and more peace.
By Benny Fisher • October 1, 2026
Most founders only check cash when panic hits. Here's the weekly cash review I give home service owners: same day, same time, 13 weeks ahead.
BENNY FISHER VISIONARY NAVIGATOR
By Benny Fisher • September 22, 2026
March 2021, a Texas ranch, and six people from my leadership team. You cannot reheat a room. The conference is not the trip. The van is the trip.
Show More
By Benny Fisher • October 13, 2026
The snow is not the problem. The shaking is. Why thirty minutes of silence a day is how founders find the vision that was already sitting there.
Why a weekly cash review gives home service founders fewer surprises and more peace.
By Benny Fisher • October 1, 2026
Most founders only check cash when panic hits. Here's the weekly cash review I give home service owners: same day, same time, 13 weeks ahead.
BENNY FISHER VISIONARY NAVIGATOR
By Benny Fisher • September 22, 2026
March 2021, a Texas ranch, and six people from my leadership team. You cannot reheat a room. The conference is not the trip. The van is the trip.
By Benny Fisher • September 11, 2026
You can delegate the P&L, the hiring, the whole calendar. The care comes back every time, and it moves up to you. The founder's real job.
By Benny Fisher • August 27, 2026
You never know what's going to happen at the intersection of one point in time and a few people willing to tell the truth.
By Benny Fisher • August 20, 2026
I walked into a leadership meeting with a client's team about a year into working with them. Twelve people around the table. Everyone had a status update. Everyone gave their status update. An hour later, we had a shared understanding of what had already happened and nothing had been decided. That is not a meeting. That is a group status email that required everyone to show up in person. WHAT A REAL LEADERSHIP MEETING DOES There is a version of the weekly leadership meeting that most teams never experience. One where the issues that have been bouncing around in people's heads all week get named out loud, get owned by the right person, and get resolved before they become next week's bigger problem. That version requires three things that most teams skip. First , the issues have to be named honestly, not diplomatically. Diplomatic issue identification produces incomplete lists. What you are actually worried about has to be said in the room, not saved for the parking lot conversation after. Second , they have to be solved at the right level. Most of the time the founder is not the right person. A mature team asks who is actually closest to this problem, and puts the solve there. Third , the priorities have to stay honest. Most leadership teams do not need more ambition. They need fewer things on the list, held with more discipline. When every item is labeled important, people quietly stop believing anything actually is. WHAT CHANGED WHEN THEY CHANGED THE MEETING We rebuilt the format with that client. Same people, same time slot, different structure. A short pulse on the numbers, a review of what moved and what stalled on the real priorities, then time to identify and solve the actual issues, not report on them. Three things happened in the first month. The founder stopped carrying half the company's unresolved issues home over the weekend. The team started solving things without waiting to be told. And the leadership conversations shifted from status reporting to real decision-making. The meeting did not fix the business. It created the conditions for the team to fix the business themselves. THE QUESTION TO BRING TO YOUR NEXT MEETING Before your next leadership meeting, write down the three things you are most worried about in the business right now. Not the agenda items. The real things. Then ask: do these get named and solved in our weekly meeting, or do they stay in my head until they become a crisis? If the answer is your head, the meeting needs to change. A business that still depends on the founder's nervous system to hold its unresolved issues has not yet built a real leadership team. It has built a group that reports to a person. What is sitting in your head right now that belongs in a room with your team? Prepared by Benny Fisher | Visionary Navigator | bennyfisher.com
By Benny Fisher • August 13, 2026
Do the exercise. Not in your head. On paper, this week. Pick the age. Write the five. Write the obituary your kid reads. Then extend it, and write what you would do with the extra time.
By Benny Fisher • August 4, 2026
I've sat across from a lot of business owners who are working toward an exit.
By Benny Fisher • August 3, 2026
Three rooms that taught me how to do this, two men who are gone, and a backyard that fills up on Thursday. There's a gift sitting in my house right now that I can't tell you about yet. It's for Thursday. Every Pond member who walks into that backyard is getting one. There will be plenty of other people there too, friends, families, folks who are just curious about what we're building, and I'm glad about every one of them. But this piece is for the members. I've been working on it quietly for a while and I keep walking past it and stopping. I'll tell all of you what it is next week, after everybody has gone home. Right now I just want to sit with how this feels for a minute. I didn't make it myself. I commissioned my friend Brad Dalton. Brad makes gifts out of clay, under the name Clay and Spirit. Gift-maker is a real job and one of the better ones I know of. Watching him build this thing was its own gift. He made it with joy. I mean actual joy, the kind you can see in a man's hands while he works. There's video. You'll get the video. The barbecue is sold out. We never sold a ticket. We just ran out of room. Members are coming. Friends are coming. People who are still deciding what they think about what we're building are coming. Spouses, kids, the whole thing. Somebody is going to be in the pool by noon and somebody else is going to be at the fire pit at eleven at night, and I already know exactly who both of those people are. I'm sitting here on a Saturday going over the list and I don't have great words for what I feel. So let me back into it. HOW I LEARNED TO DO THIS I believe we were built for each other. Not in a greeting card way. I believe God made every one of us a masterpiece and then made us so that we can't quite see our own work without somebody else standing in the room. I think that's on purpose. I've felt called to be the guy who gets people in the same room since long before I had a company to hang it on. It might be the only real purpose I've ever had. But the way I do it, I did not come up with any of that. I got taught. By three rooms and by a couple of men who are not here anymore. The first was VeeFriends. I had a Hangout Hawk, so a group of us would get on Zoom together, and then we'd end up in the same room in person now and then. I also had a Gift Goat, which meant Gary would randomly surprise you and drop something at your door. No occasion. No reason. Just a box on the porch. I remember thinking, man, this is really cool. This is the way it's done. Then I joined Steve Sims and the Distillery. Day one, before I had done a single thing to earn it, a thoughtful gift showed up with a handwritten letter. Day one. I knew right then that Steve was different. Then I went to a Speakeasy, and it was not a hotel conference room with a projector and bad coffee. It was just cool. Cool in a way I had never seen anybody pull off. Then I met John Ruhlin. This guy gave gifts for a living. Wrote the book on it, Giftology. John made you feel like you were his best friend inside of five minutes, and the wild part is that he made a few hundred people feel exactly that way and every one of them was telling the truth. John died in August of 2024. It's two years this week. Steve died last July. Neither one of them will be in my backyard on Thursday. Both of them will be. THE PART I HAD TO BE TAUGHT TWICE The other room that got me here is the 10 Disciplines with Gino Wickman and Rob Dubé. Couple years in now. That's where I stopped treating peace like a reward you collect after the business finally behaves, and started treating it like something you build on purpose, at the same time as everything else. Here is what I came out of all of it believing. Every driven entrepreneur is called to relationship. Called to connection. Called to generosity. Called to impact. Called to peace. Not one of those instead of the others. All of it, at once, on purpose. That's what The Pond came out of. Not a business plan. A pile of rooms that other people built for me, and the feeling that I owed somebody the same thing. WHAT I HAVE TO WATCH ON THURSDAY Old Benny runs this barbecue from the kitchen. Old Benny is checking the ice, counting chairs, watching the driveway, making sure the food trucks are on time, and he gets to the end of the night having hosted a great party he was never actually at. I know that guy. I still am that guy some days. So the thing I'm telling myself all week is simple. Be still. Stay in the moment. Let it be what it is. The gift is done. The people are coming. There is nothing left to manage. Whether I actually pull that off is a different post. ONE MORE THING We hit capacity this year, which still does not feel real to me. If you wanted to be there and could not get in, tell me. I'll put you on the list for next year, and next year we'll figure out how to make more room. Here is what I keep landing on. Experiences rock. Not a feed, not a nice email, not a well-designed announcement. A thing that actually happens to people, in a place, with other people in it. That is what Gary and Steve and John gave me, and it is the only thing I know how to hand back. But the thing I actually want to leave you with is this, and I want you to sit with it a second longer than is comfortable. Somebody built a room for you. Gary built one. Steve built one. John built one. Gino and Rob built one. Somebody, somewhere, made space for you before you had done anything to deserve it, and it changed the direction you were pointed. Have you built one for anybody yet? Not a group chat. Not a follower count. A room. With a door you hold open and a table you set on purpose. Who is sitting outside of yours right now, waiting on you to notice?
Founders advice
By Benny Fisher • August 1, 2026
Somebody has to say it before the first of the month talks you out of what you built. July 31st my phone would not stop going off. One number came in. Then another. Then another. Four of the five roofing contractors I help navigate texted me what they closed for the month, and every one of them was just over a million dollars in a single month. I sat there at my kitchen table grinning like an idiot, texting back one hand at a time, proud of them in a way that is hard to explain to people who have never watched a founder claw his way to that line. The next morning I opened Facebook and the first post I read said every month starts at zero. I don't believe that. I don't believe it even a little. I used to. I lived it. Back in my selling days the first of the month was a hollow feeling in my stomach. Doesn't matter what you did in May. Board's blank. Go get it. And when I owned a roofing company selling something transactional instead of recurring, the feeling followed me right up the ladder into the owner's seat. The number resets, so the man resets with it. Here's what I've come to. Starting at zero is not humility. It's amnesia. Because the scoreboard is not the business. Your brand did not reset on August 1st. Your systems did not reset. Your skills did not reset. Your people did not walk in this morning dumber than they walked out last night. Every customer you touched last month still knows your name and still has a neighbor. Even the football thing gets used backwards. Guys love that line, last Friday's win doesn't give you a touchdown this Friday. Sure. The game resets. The season does not. The record does not. The seeding does not. The belief in that locker room that they know how to win, that absolutely does not. Nobody hands you seven points. Everybody hands you a program. The zero mindset feels hungry. That's why it sells. It sounds like the guy saying it is more disciplined than everybody else. What it actually does is erase the only thing that separates owning a business from working a commission job, which is compounding. If your January truly has no advantage over your December after ten years, you don't own a company. You own a job with your name on the truck. And I think there's something underneath it that nobody says out loud. Zero is a hole. When you start the month in a hole, you spend thirty days climbing out of it. That's fear driving. That's money trauma with a motivational filter on it. I know it because I ran on it for years and I was good at it, and being good at something that's eating you is the most dangerous place a founder can live. What I'm working on, and I mean currently working on, not conquered, is running toward something instead of filling a hole. Love instead of fear. It's slower to build and it doesn't spike the same way. Fear gets you a great Tuesday. Love gets you a great decade. The first of the month, before I look at a single number, I try to be still long enough to be grateful for what carried over. Not as a soft opening. As accurate accounting. God already knew what last month was going to hold, and He knows what this one holds, and I don't have to strain against the calendar to prove I deserve to be here. Old Benny would have opened the dashboard at 6:45am on August 1st with his jaw tight. Present Benny still catches himself reaching for the phone before he's even out of bed. Both of those are true today. I'm more there than I've ever been and I'm still catching it. So before you post about the blank scoreboard, ask yourself the honest version. Are you starting at zero, or did you just never build anything that compounds? What did last month leave behind that you haven't bothered to count? And what exactly are you running toward, or are you just running from the hole? Every month is a fresh chance. It's just not a blank one. Not even close. See you in The Pond .
Show More