I’m Not a Coach. I’m a Visionary Navigator.

Benny Fisher • July 24, 2025

The Book That Changed Everything


Five years ago, I picked up Rocket Fuel by Gino Wickman and Mark C. Winters.
That book gave me a word I didn’t know I was missing: Visionary.


Until then, I thought something was wrong with me.
I had a million ideas, started fast, dreamed big—but I burned out quick.
I could see the future, tell stories, cast vision...
But day-to-day execution drained me.


I wasn’t broken. I was just misaligned.


Misalignment at Work — and at Home


Before I even had the language, I knew I was hitting a ceiling.
I hired a COO hoping they’d take pressure off.
Instead, things got messier.


I was still acting like the integrator.
We had no clarity around roles, accountability, or core values.
It was chaos—with two people trying to drive one bus.


At the same time, my personal life was unraveling.
I had just gone through a divorce.
My company, while profitable, was being run by someone who mocked my ideas and choked the culture I built.
I didn’t want to show up anymore.


I was suffocating in the business I had created.
But I knew deep down—I couldn’t carry it all anymore.
It was time to let go.


And when I finally did, when I stepped fully into the Visionary seat and trusted others to lead...
I started to come back to life.


From Visionary to Navigator


Years later, I found myself speaking at the EOS® Conference.
Hosting founder dinners.
Fielding calls from business owners looking for perspective—not tactics.


They weren’t asking me to coach them.
They wanted someone to help them find clarity.
Someone who’d been through it.


That’s when I joined Gino Wickman’s True Self Mastermind.
We weren’t talking business metrics.
We were talking about becoming better humans.


Gino started mentoring me. Our calls were raw, honest, powerful.

One day, I asked him, “Gino, what do you even call what you do?”


He paused and said:
“I’m a navigator.”


That word hit me hard.
Not coach.
Not consultant.
Navigator.


A guide.


Someone who helps you steer when the fog rolls in.
Someone who sees what’s ahead and walks with you through it.


Naming What I Already Was


That word stuck with me for months.

Because it described what I had already been doing.


Founders weren’t hiring me for blueprints.

They were hiring me for alignment.
To help them navigate their next chapter—business, life, and self included.


So I made the decision to own it.
To stop calling myself a coach, or a consultant, or whatever sounded “safe.”


I’m a Visionary Navigator.


Who I Work With


I walk with founders who:


  • Feel stuck in a business that’s technically working, but personally draining
  • Are great at starting but overwhelmed by sustaining
  • Know they’re meant for more, but haven’t slowed down to figure out what that is
  • Want to lead without losing themselves


They don’t need motivation.
They need alignment.
They need someone who gets the weight they carry.

They don’t need another framework.


They need to be seen.


What a Visionary Navigator Really Does


If that’s you — here’s what I want you to know:


You’re not broken.
You’re not crazy.
You’re just carrying too much.


And you don’t have to do it alone.


That’s what this work is about.
It’s not about adding more to your plate.
It’s about clearing space so you can breathe again.


I don’t want to fix you.
I want to walk with you.


Let’s navigate this next chapter—together.