Mastering Emotional Intelligence, Self-Transformation, & Branding for Success w/ Benny Fisher [185]

January 11, 2024

Meet Benjamin Fisher, the creative force and founder behind The Big Fish Contracting Company, a roofing and exterior remodeling business that emerged in 2015. Benjamin envisioned a roofing company that prioritized customer satisfaction, efficiency, and technological innovation, setting out to outshine others in the industry.


With limited resources at the outset, Benn y relied on his sales acumen, personally visiting neighborhoods and knocking on doors to share his vision. Customers resonated with the approach, propelling The Big Fish Contracting Company into the roofing industry spotlight. In just six years, Benny transformed the company from a solo operation generating $250K in revenue to a thriving enterprise with 20 employees achieving over $6M in revenue. Looking ahead, Benny has ambitious plans to expand the team by ten more members, establish a second branch, and target $20M in revenue by 2025.


The Big Fish Contracting Company has solidified its position as one of Southwester n Pennsylvania's most trusted providers of roofing, siding, and gutter services. Garnering accolades such as the GAF Master Elite Contractor, GAF President’s Award, Beacon Lighthouse Award, Angie Super Service recognition, and boasting hundreds of 5-star Google reviews, the company has earned a sterling reputation for unparalleled professionalism and customer satisfaction.


In this episode, Benny shares insights on mastering emotional intelligence, self-transformation , and branding for success in the roofing business. Get actionable tips and inspiring stories to empower your roofing journey. 

Whether you're driving, building, or reflecting — catch every episode of The Big Fish Cares Podcast on your favorite platform.

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October 22, 2026
It started at 250 dollars a month and grew to 30,000. Losing all of it in one month was the release that let me build what I was actually called to build.
By Benny Fisher • October 13, 2026
The snow is not the problem. The shaking is. Why thirty minutes of silence a day is how founders find the vision that was already sitting there.
Why a weekly cash review gives home service founders fewer surprises and more peace.
By Benny Fisher • October 1, 2026
Most founders only check cash when panic hits. Here's the weekly cash review I give home service owners: same day, same time, 13 weeks ahead.
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October 22, 2026
It started at 250 dollars a month and grew to 30,000. Losing all of it in one month was the release that let me build what I was actually called to build.
By Benny Fisher • October 13, 2026
The snow is not the problem. The shaking is. Why thirty minutes of silence a day is how founders find the vision that was already sitting there.
Why a weekly cash review gives home service founders fewer surprises and more peace.
By Benny Fisher • October 1, 2026
Most founders only check cash when panic hits. Here's the weekly cash review I give home service owners: same day, same time, 13 weeks ahead.
BENNY FISHER VISIONARY NAVIGATOR
By Benny Fisher • September 22, 2026
March 2021, a Texas ranch, and six people from my leadership team. You cannot reheat a room. The conference is not the trip. The van is the trip.
By Benny Fisher • September 11, 2026
You can delegate the P&L, the hiring, the whole calendar. The care comes back every time, and it moves up to you. The founder's real job.
He Already Had Number Ten
By Benny Fisher • September 3, 2026
The ten disciplines from Gino Wickman and Rob Dube, handed to a friend on a back porch in July. Where I argue with the order, and the one discipline a man can hide inside.
By Benny Fisher • August 27, 2026
You never know what's going to happen at the intersection of one point in time and a few people willing to tell the truth.
By Benny Fisher • August 20, 2026
I walked into a leadership meeting with a client's team about a year into working with them. Twelve people around the table. Everyone had a status update. Everyone gave their status update. An hour later, we had a shared understanding of what had already happened and nothing had been decided. That is not a meeting. That is a group status email that required everyone to show up in person. WHAT A REAL LEADERSHIP MEETING DOES There is a version of the weekly leadership meeting that most teams never experience. One where the issues that have been bouncing around in people's heads all week get named out loud, get owned by the right person, and get resolved before they become next week's bigger problem. That version requires three things that most teams skip. First , the issues have to be named honestly, not diplomatically. Diplomatic issue identification produces incomplete lists. What you are actually worried about has to be said in the room, not saved for the parking lot conversation after. Second , they have to be solved at the right level. Most of the time the founder is not the right person. A mature team asks who is actually closest to this problem, and puts the solve there. Third , the priorities have to stay honest. Most leadership teams do not need more ambition. They need fewer things on the list, held with more discipline. When every item is labeled important, people quietly stop believing anything actually is. WHAT CHANGED WHEN THEY CHANGED THE MEETING We rebuilt the format with that client. Same people, same time slot, different structure. A short pulse on the numbers, a review of what moved and what stalled on the real priorities, then time to identify and solve the actual issues, not report on them. Three things happened in the first month. The founder stopped carrying half the company's unresolved issues home over the weekend. The team started solving things without waiting to be told. And the leadership conversations shifted from status reporting to real decision-making. The meeting did not fix the business. It created the conditions for the team to fix the business themselves. THE QUESTION TO BRING TO YOUR NEXT MEETING Before your next leadership meeting, write down the three things you are most worried about in the business right now. Not the agenda items. The real things. Then ask: do these get named and solved in our weekly meeting, or do they stay in my head until they become a crisis? If the answer is your head, the meeting needs to change. A business that still depends on the founder's nervous system to hold its unresolved issues has not yet built a real leadership team. It has built a group that reports to a person. What is sitting in your head right now that belongs in a room with your team? Prepared by Benny Fisher | Visionary Navigator | bennyfisher.com
By Benny Fisher • August 13, 2026
Do the exercise. Not in your head. On paper, this week. Pick the age. Write the five. Write the obituary your kid reads. Then extend it, and write what you would do with the extra time.
By Benny Fisher • August 4, 2026
I've sat across from a lot of business owners who are working toward an exit.
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