Mastering Emotional Intelligence, Self-Transformation, & Branding for Success w/ Benny Fisher [185]

January 11, 2024

Meet Benjamin Fisher, the creative force and founder behind The Big Fish Contracting Company, a roofing and exterior remodeling business that emerged in 2015. Benjamin envisioned a roofing company that prioritized customer satisfaction, efficiency, and technological innovation, setting out to outshine others in the industry.


With limited resources at the outset, Benn y relied on his sales acumen, personally visiting neighborhoods and knocking on doors to share his vision. Customers resonated with the approach, propelling The Big Fish Contracting Company into the roofing industry spotlight. In just six years, Benny transformed the company from a solo operation generating $250K in revenue to a thriving enterprise with 20 employees achieving over $6M in revenue. Looking ahead, Benny has ambitious plans to expand the team by ten more members, establish a second branch, and target $20M in revenue by 2025.


The Big Fish Contracting Company has solidified its position as one of Southwester n Pennsylvania's most trusted providers of roofing, siding, and gutter services. Garnering accolades such as the GAF Master Elite Contractor, GAF President’s Award, Beacon Lighthouse Award, Angie Super Service recognition, and boasting hundreds of 5-star Google reviews, the company has earned a sterling reputation for unparalleled professionalism and customer satisfaction.


In this episode, Benny shares insights on mastering emotional intelligence, self-transformation , and branding for success in the roofing business. Get actionable tips and inspiring stories to empower your roofing journey. 

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By benny January 24, 2025
My Story of Transformation Two years into my entrepreneurial leap, I hit rock bottom. I was trying to be everything—a husband, a father, a business owner—and failing at all of it. The pressure was overwhelming, and I turned to unhealthy escapes. It all came crashing down when I overdosed on fentanyl in 2017. That moment was a wake-up call from God, a proverbial two-by-four to the head. When COVID-19 hit, the isolation and disruption forced me to reassess everything. That’s when I discovered EOS and Rocket Fuel, which introduced me to a framework for running my business and life with intention. I started attending EOS conferences, and in 2023, I attended a breakout session with Rob Dube and Gino Wickman on the 10 Disciplines. It was profound. Later that year, I was invited to be the keynote speaker at the EOS Conference. That experience was life-changing, not just for the honor of the keynote but because I connected with Rob Dube, the co-author of Shine How Looking Inward Is the Key to Unlocking True Entrepreneurial Freedom Since then, I’ve joined the 10 Disciplines Group Coaching Program and the True Self Mastermind. These have been game-changers in helping me align my life and business with my true self. Below, I’ll walk you through the 10 Disciplines that have had the most profound impact on me. In November, I traveled to Harbor Springs, Michigan, to sit down with Rob and soak in his wisdom. That conversation turned into a podcast episode that I think you’ll find incredibly valuable. Listen Here The 10 Disciplines 1. 10-Year Thinking Shift your mind from short-term thinking to thinking in 10-year timeframes. Every decision is a 10-year decision. This perspective brings clarity, slows time, and allows you to make better decisions that lead to faster results. Action: Write the date, your age, and your goal 10 years from now. Do all of your actions and decisions align? 2. Take Time Off Take 130 days off per year, and don’t think about work the entire day. Turn it off, recharge, and sharpen the saw. Avoid burnout and show up more creative and effective when you’re on. Action: Write your number of days off. 3. Know Thyself Be your true self 100% of the time—24/7/365. Shed the layers that aren’t authentically you. Understand your skills, personality, strengths, and blocks. Let your freak flag fly. Action: Commit to one thing you will do that aligns with your true self. 4. Be Still Sit in silence for 30 minutes every day. Stop and let your soul catch up. Stillness brings clarity, creativity, and energy. Action: Do it tomorrow morning. 5. Know Your 100% Decide on and commit to the perfect number of hours per week and weeks per year that you will deliver your craft to the world. Set boundaries around your work container. Work within your capacity to maintain maximum energy and impact. Action: Write your perfect number of hours per week and number of weeks per year. 6. Say No…Often Say no to everything that doesn’t fit into the first five disciplines. Protect your time and energy. Saying no allows you to say yes to what truly matters. Action: Say no to something in the next 7 days. 7. Don’t Do $25-an-Hour Work Never do anything that you could pay someone $25 an hour to do. Delegate and elevate. Focus on high-impact work and free yourself from tasks that drain your energy. Action: Write down your current hourly rate. 8. Prepare Every Night Before your head hits the pillow, document the next day’s plan. Go to bed with clarity. A prepared mind sleeps better and wakes up ready to execute. Action: Do it tonight. 9. Put Everything in One Place Pick the one place where you will capture every idea, commitment, thought, action item, and promise. Consolidate your thoughts to stay focused and productive. Chaos drains your energy. Action: Do it tomorrow. 10. Be Humble View yourself as an equal to every person on the planet. Practice gratitude and avoid arrogance. Humility fosters better relationships and personal growth. Action: Place a mark on the humility spectrum and ask someone if they agree. Go Deeper If you’re ready to dive deeper into these disciplines, I highly recommend taking the True Self Assessment . It’s a powerful tool to help you identify where you’re at and where you can grow. You can also explore the 10 Disciplines Group Coaching Program or the True Self Mastermind to truly master these principles. These programs have been instrumental in helping me and countless others find inner peace and maximize impact. If you’d like to chat about how these disciplines could transform your life, book a free 30-minute call with me here . I’d love to hear your story and help you take the next step. Thank you to Rob Dube for his guidance and the profound impact of the 10 Disciplines. To learn more about Rob’s work , check out his book Do Nothing and his Do Nothing Retreats . The journey to stillness and inner peace is one worth taking.
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